Prada Teddy Bear Charm for Christmas

One of the biggest bag trends of the entire year was not a bag itself but the idea of accessorizing it. Arguably, no one does this better than Prada (and little sister Miu Miu). This season, one of Prada’s most emblematic charms has returned for the holiday season, and it’s got me in a chokehold.

Charming Teddies

Playfully dubbed Tricks after the idea of tricking out your bag (or your outfit), Prada’s selection of bag charms has been some of the best in the business for decades. In fact, Prada was one of the originators of the trend, with the very first Prada Trick dating back 20 years to the brand’s Fall/Winter 2004 menswear collection.

The Teddy itself is also an emblematic motif for Prada, with the charm seen in multiple iterations throughout the brand’s history. In years past, it was tradition for the House to bring back its fuzzy little teddies for the holiday season. Prada does it again for 2024, and these are some of its best yet.

It was love at first sight when the samples arrived ahead of our Prada Holiday 2024 shoot, and I could not stop playing with the selection of teddies we had on set. Of course, I had to add one to my wishlist, and my love for them is going strong each time one pops up on my social feeds.